How to Get the Perfect Headshot: A Friendly Guide
When was the last time you updated your headshot? If you’re still clinging to that picture from five years ago (or more!), it might be time for a refresh. A good headshot is more than just a nice photo—it’s your first impression online. Whether it’s for LinkedIn, your website, or even just your email signature, a great headshot can say, “I’m professional, approachable, and I’ve got my act together.”
If you’re thinking about getting new headshots done, here’s everything you need to know to make the most of your session.
1. Choose the Right Photographer
Picking the right photographer is like finding the perfect pair of shoes—it needs to be a good fit. Look at portfolios and check if their style matches what you want. Some photographers specialise in dramatic, moody headshots, while others (like me!) lean towards natural, relaxed portraits.
Don’t be afraid to ask questions—how do they work with clients who aren’t comfortable in front of the camera? Can they give advice on what to wear? A good photographer will put you at ease and guide you through the whole process.
2. What to Wear
When it comes to outfits, keep it simple. Solid colours are usually your best bet because they’re not distracting. Neutral tones, blues, or soft pastels work really well, but if you’ve got a favourite colour that makes you feel confident, go for it. Just avoid busy patterns or logos—we want the focus on your face, not your shirt.
If you’re unsure, bring a couple of options to your session. Your photographer can help you decide what looks best on camera.
3. Practice Makes Perfect
Let’s be real: most of us don’t feel like models. The idea of being photographed can feel awkward, but trust me, a little preparation goes a long way. Practice smiling in front of a mirror (yes, really!) to find expressions that feel natural. Relax your shoulders and try tilting your head slightly—these small adjustments can make a big difference.
And don’t worry if it feels weird at first. A good photographer will coach you through different poses and expressions, so you’re not left wondering what to do with your hands.
4. Think About Your Brand
Your headshot should reflect who you are and what you do. Are you a corporate professional who needs a polished, business-like image? Or maybe you’re in a more creative field where something a bit more relaxed or quirky works better? Think about the vibe you want to project and communicate that with your photographer.
For example, if you’re a therapist, you might want a warm, approachable look. If you’re in a corporate role, a clean and confident pose might be more suitable. It’s all about aligning your image with your personal brand.
5. Pay Attention to Grooming
This is your chance to look your best, so it’s worth putting a bit of effort into grooming. For men, a fresh haircut and neatly trimmed beard (if you have one) can make all the difference. For women, keep makeup natural and don’t forget to tidy up any flyaway hairs.
The key is to look like the best version of yourself—you want people to recognise you, after all!
6. Lighting and Backgrounds
Lighting can make or break a headshot. Natural light is fantastic for creating a soft, flattering look, but studio lighting is great for consistency and control. Your photographer will know what works best based on the style you’re going for.
As for backgrounds, keep it simple. A clean, neutral backdrop keeps the focus on you. If you’re after something a bit different, outdoor locations can work beautifully too, but it’s best to discuss this with your photographer beforehand.
7. Relax and Enjoy the Process
The best headshots happen when you’re relaxed and having fun. It’s completely normal to feel nervous at first, but trust me, your photographer will help you settle in. Take a few deep breaths, bring a positive attitude, and remember that this is your time to shine.
A little bit of direction and encouragement can work wonders. You might even leave your session wondering why you were ever nervous in the first place!
8. Review and Select Your Photos
Once your session is over, you’ll get to review the images and choose your favourites. It’s a good idea to pick one or two options that suit different purposes—maybe one for LinkedIn and another for a more relaxed setting like your website’s ‘About Me’ page.
Your photographer will likely do some light retouching to make sure everything looks polished, but it’s important that the final image still looks like you.
Final Thoughts
Getting a professional headshot doesn’t have to be a stressful experience. With a little preparation and the right photographer, it can actually be a lot of fun. Plus, you’ll walk away with an image that boosts your confidence and shows the world your best side.
If you’re ready to update your headshot (or if it’s been so long you can’t even remember the last one), I’d love to help. Feel free to get in touch—let’s create something brilliant together.
Leigh is an Exeter-based corporate photographer, specialising in personal branding shoots, business headshots and events. Professional, natural portraits for modern entrepreneurs.